[Greener Museums Newsletter] Hearts and Minds (and bottom lines)
Sent Monday, June 20, 2011
This group is about to get bigger! Remember the folks in the
picture here? They are the graduates from last year’s Greener
Museums Sustainability Leadership Programme. Their efforts led to
£250,000 of financial savings, and a total Social Return on
Investment of over £600,000. And I’m pleased to say that we’ve
recruited the first ten participants for next year’s programme. You
can read about them below.
, I’d love for you to join us. We are getting ready
to run the programme again and you have until August 15th to apply.
If you have questions, send me an e-mail. I’d be happy to set up a
call to speak with you.
To your greener future,
Rachel Madan, Director of Greener Museums
Here’s what’s in this issue:
Future Success Stories: The 2011 Greener Museums Sustainability
Feature Article: Hearts and Minds (and bottom lines)
About Rachel Madan
Future Success Stories!
We are pleased to welcome participants representing the following
museums and galleries into the 2011 Greener Museums Sustainability
National Museums Liverpool (World Museum, Walker Art Gallery,
Merseyside Maritime Museum, International Slavery Museum, Lady
Lever Art Gallery, Sudley House, Museum of Liverpool)
Lancashire Museums Service (Clitheroe Castle Museum, Helmshore
Mills Textile Museum, Queen Street Mill Textile Museum, Museum of
Lancashire, Lancaster Maritime Museum, Fleetwood Museum, Lancaster
City Museum, Judges’ Lodgings, Lancaster Castle, The Cottage
Museum, Rossendale Museum, Gawthorpe Hall, Turton Tower)
Stockport Metropolitan Borough Council Museums Service (Bramall
Hall, Chadkirk Chapel, Hat Works Museum, Stockport Air Raid
Shelters, Stockport Art Gallery, Staircase House, Stockport Story
Museum, Stockport Town Hall
Cheshire West Museums (Grosvenor Museum, Weaver Hall Workhouse and
Museum, Stretton Watermill)
Imperial War Museum North
People’s History Museum
The Dock Museum
The Brantwood Trust
The Fusilier Museum
Hearts and Minds (and bottom lines)
When it comes to promoting a culture of sustainability within an
organisation, you can’t do it by yourself. It is vital to win the
hearts and minds of staff throughout the whole organisation.
There are a number of easy-to-implement ideas that can help get
staff on board. Why not create a sustainability manager? Give
somebody the responsibility to help champion the greening of your
organisation and spread the message to staff throughout the museum.
This person (or even group of people) can help connect the
strategic plans of your museum to the day to day working lives of
each of your employees. This doesn’t necessarily have to be an
official job, so regardless of the size of your organisation, get
You can incentivize staff by generating light-hearted competition.
Create competitions and incentives to see who is the most green.
This could include setting up league tables by giving points for
walking or taking public transportation to work, turning off PC’s
and printers or coming up with sustainability ideas. At the very
least this will get staff thinking and talking about how their
working lives have an impact on the environment, and what they can
do to reduce this impact.
Finally, simply tell your staff what it is you are trying to
achieve. Keep them updated by sending round regular news emails,
putting up posters or holding staff meetings.
The difference each member of staff can make on a daily basis will
soon add up. A single PC turned off each night or a single light
turned on an hour later each day can generate savings running in to
hundreds of pounds each year. So spreading a culture of
sustainability will also have a pleasant impact on your bottom line.
Simple measures like this can be effective. Getting everybody on
board and working together is half the battle. If you can build,
spread, nurture and support a sustainable culture within your
organisation you will find that sustainability quickly becomes