Does Your Carbon Footprint Cost you $250 per tonne?
Sent Thursday, October 21, 2010
Last month my Sustainability Leadership Program hit the mid-way
point. We all came together for the second of three live workshops
which are supported by online learning and coaching. As you can see
here we’re all smiling because it really was a fantastic three
days. You’re going to be hearing a lot more about this programme as
I get set to launch the 2011 cohort. Now, a word about what you’ll
be hearing about. You’ve probably noticed slightly more emails from
me this month than normal. It’s because I want to expand what I am
doing so I can help more museums around the world. This is a really
important time for museums. More and more budget cuts, and honestly
I still see museums literally throwing money out the window in the
form of energy and materials wastage. Between you and me I’m
assuming that because you’re subscribed to the newsletter you are
interested in what I have to offer. Now, I promise to continue to
deliver the high-quality monthly content in each and every Green
Guide newsletter. And even if you only ever read the newsletters,
you are still receiving a great value. But I hope you don’t mind if
I sent you a few announcements here and there. You can always
ignore them, but I hope you won’t.
To your greener future,
Rachel Madan, Director of Greener Museums
Here’s what’s in this issue:
* Visualizing Your Carbon Footprint
* Client Success Story: The Port Sunlight Museum and Garden
Village
* Upcoming Events
* About Rachel Madan
Best wishes,
Rachel Madan
Client Success Story: The Port Sunlight Museum & Garden Village
Katherine Lynch is a participant in Greener Museums 2010
Sustainability Leadership Program*
“I just wanted to let you know how much I enjoyed the live
workshops and that I’ve returned to work with renewed enthusiasm
and a determination to ‘make time’ for sustainability. I gained a
huge amount of knowledge and ideas both from you and also from my
colleagues on the programme – what a fantastic bunch of people;
many of whom I’ve never encountered before. Since returning to work
I’ve enlisted the support of a Trustee – who is very keen – and
have planned a series of sustainability knowledge development
workshops with the staff and volunteers here over the next couple
of months.”
–Katherine Lynch, Museum Manager
Port Sunlight Museum & Garden Village
*All 2010 Participants have been funded by Renaissance North West
Visualizing Your Carbon Footprint
Could your carbon footprint be costing $250 a tonne? In my
experience, the answer to this question is probably yes. (By the
way, this is about £148 or Euros per tonne). Most museums have
trouble figuring out their carbon footprint in the first place, and
then even once the figure is known, there is the difficulty of
communicating the figure and then reducing the impact. Carbon is
one of the key indicators available to you in working towards a
sustainable museum. It is absolutely critical that you communicate
your emissions and your improvements both internally to staff and
externally to visitors and stakeholders. However, carbon figures
can be rather abstract and difficult to understand. Carbon dioxide
is invisible, we can’t see it, and so a lot of times that means we
haven’t necessarily paid attention to it. So what to do? As museum
professionals interested in encouraging and communicating
sustainability, it is our job to make it visible. Let’s look at a
couple ways that people and organisations have tried to communicate
emissions into something more relevant or easily understandable by
their stakeholders.
Financial Visualization
Governments are attempting to make carbon more tangible through
carbon taxes and carbon tariffs. For example, if you take a flight
there could be a carbon tax on it or the opportunity to carbon
offset your flight. When you see the cost on the ticket you are
made aware of the cost of carbon. Carbon taxes and carbon tariffs
therefore make carbon more visible through a monetary function.
Meters which monitor your electricity consumption do this in a
similar way. Advanced electricity meters can show your emissions,
your kilowatt hours, as well as translating that into a monetary
cost. So if you have a smart meter in an office for example, or at
an entryway where people are coming in, they can see directly how
much electricity is being used, what that translates to in terms of
emissions and then finally how much that costs. Another thing you
could try, and I know this will be controversial for some, is to
figure out what your carbon is costing in terms of visitor ticket
sales, art or objects you are trying to purchase, or business
trips. So for example, if a tonne of carbon costs $250, and a
ticket to your special exhibit is $25, 1 tonne of carbon is worth
10 visitor tickets. So for every tonne reduced it’s like selling 10
tickets.
Carbon Equivalencies
Carbon is usually communicated in tonnes. These figures can still
be difficult to conceptualise with people perhaps wondering what
those figures actually mean. These figures, like how much carbon
dioxide your organisation emits in a day, can be translated into
more concrete terms that your audience or your staff can relate to.
For example, your organization’s carbon footprint can be translated
into the amount of tonnes emitted by a typical house, a typical car
or a typical person. Another way of communicating these figures is
through spatial relationships. Carbon Quilt (www.carbonquilt.org)
is an organisation that
demonstrates visually the relationships between the volume of
carbon and familiar objects. You can see drawings and imagery of
what one ton of carbon looks like, the carbon footprints of London
and various countries as well as comparing different countries.